Have you ever wondered if your important emails are getting delivered, or do they end up in the spam folder?
Major email providers have changed the rules. If your emails don’t comply, they will likely be filtered or completely rejected. The rules, while technical, have been published by providers like Google and Yahoo. Use the scanner below to see how your domain is doing and what changes are needed.
For those who like to live on the edge, below is an overview of what has to be done to comply with the new rules.
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Make sure your DMARC is configured correctly with appropriate enforcement settings. These settings can be configured in your DNS settings for your domain. You must also specify email addresses to receive aggregate and failure reports.
WARNING! Do not set enforcement without first ensuring SPF and DKIM records are configured for everything you use.
Your SPF records must list every tool that sends emails using your domain name. Remember to include tools such as:
Each tool might use dozens of IP addresses that change without notice, so it’s important to keep the list up to date.
WARNING! SPF records are limited to 10 lookups. If your records become bloated, you might need to “flatten” them.
The DKIM records will need to be retrieved from each tool you use and added to your domain’s DNS records. The DKIM comes in two parts: a private key and a public key. Each public key has a domain selector that needs to match the sending service’s private key. In some cases, the private key is too long for the DNS records and will have to be split. Because the keys are long random letters and numbers, it can be hard to know where the split needs to happen.
WARNING! Make sure you don’t get the private and public keys reversed. Also, make sure the domain selectors for each DKIM record are unique.
This new standard unlocks new features with email providers like Gmail. It helps your emails stand out from the crowd. Because the standard is relatively new, the rules are still under debate. Setting up BIMI requires applying for a specific trademark certificate, creating your logo in the “tinySVG” file format, placing those files on a server for email service providers to access, and then adding the DNS records to your domain name.
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